Despite the dancing phrasing of the title, which initially...and admittedly eluded me, the topic of McGraw’s post proved to be common fair. Host or attend enough book-signings and surely you’ll encounter an uncomfortable figure (or many) sitting behind booths, hungry-eyed and ice-cold hands, looking woefully underappreciated because few, if anyone is interested in their book(s). Been there and seen it, even if (knocking on all kinds of wood) this isn’t a personal association.
There are many strategies to consider to get the most out of public & private book-signings.
First and foremost, not much out-scores conditioning the mind to focus more on having fun as opposed to thinking about selling books or making money. A relaxed, upbeat optimistic attitude attracts interest. Passion for what we do serves like icing on a cake too.
Similar to hosting birthday, anniversary, or any other holiday party, hosting local book parties is a good way to start out building an audience. Instead of registering at a nationwide retail store for birthday, wedding, bridal/baby shower & etc gifts, try creating a unique book registry gift list.
Introducing book themes between the food and chit-chat at private book parties ups the fun. Book title, main character and/or story raffles are a few book theme ideas worth trying.
When out at public book-signings, go get the fun…opposed to waiting on the fun to arrive at our table and chair. The only 'wasted' boring outings I’ve ever attended were the ones where I WAS THE BORE.